Google changes its own algorithm up to 600 times every single year and although it can be challenging to consistently adapt your strategy, SEO is essential to keep driving organic traffic to your website so they can view your blog posts and be educated at every stage of the 'buyers funnel' ready to buy your product.

So what is the latest SEO algorithm updates and how can I adapt my SEO strategy?

1. Improving the mobile-optimisation of your website

Zenith Media predicts that mobile traffic will account for 79% of all Internet traffic by the end of 2018 so ensuring your pages are simplified and optimised for mobile and also improving your page speed will support amazingly!

2. Optimising your SEO strategy for voice searches

It is reported that voice searches will account for 50% of searches by 2020 - so getting your blog post and web page strategy adapted for voice search will help you stay ahead of the game.

3. Publishing guest blogs on authoritative websites in your industry

Focusing on getting high quality back-links to your website, over the quantity of back-links should be a priority.