Google changes its own algorithm up to 600 times every single year and although it can be challenging to consistently adapt your strategy, SEO is essential to keep driving organic traffic to your website so they can view your blog posts and be educated at every stage of the 'buyers funnel' ready to buy your product.
So what is the latest SEO algorithm updates and how can I adapt my SEO strategy?
1. Improving the mobile-optimisation of your website
Zenith Media predicts that mobile traffic will account for 79% of all Internet traffic by the end of 2018 so ensuring your pages are simplified and optimised for mobile and also improving your page speed will support amazingly!
2. Optimising your SEO strategy for voice searches
It is reported that voice searches will account for 50% of searches by 2020 - so getting your blog post and web page strategy adapted for voice search will help you stay ahead of the game.
3. Publishing guest blogs on authoritative websites in your industry
Focusing on getting high quality back-links to your website, over the quantity of back-links should be a priority.
The latest updates and reports point toward a mobile shift: The mobile-first index is rolling out, and while Google says it doesn’t directly impact rankings, we can assume that it’s highly likely to in the near future. With zero result SERPs and voice search, we can gather that SERPs are changing fast and moving toward instant answers. Social media is still a big player in SEO, but it’s becoming harder than ever before to stand out. Lastly, with the latest core update, content relevance is becoming harder to make. Seek to improve your content every single day to benefit from better rankings and avoid potential drops. Keep up to date with these latest algorithm updates and reports and you will be on the right track for continued success. What are some SEO predictions you have for the coming year?