Understanding your ideal customers problems ensures that your marketing content will be meaningful and valuable to them - if you do not help someone solve a problem, then why would they come to you for a solution?

One study found that 65% of businesses that exceeded their lead and revenue goals had updated their buyer personas with up to date problems and data within the previous six months.

Start by revisiting your buyers personas, ask your existing customers questions and using tools such as answerthepublic.com or Google Keyword Planner to find popular queries online.

What social media platforms do they like to engage with you on?

What is their preferred type of content?

What problem does everyone in your audience consistently try to overcome?

When your personas are up to date - start creating your content plan from here. Find out more about the benefits of blogging for business here.