Site speed is important. Pages that take a long time to load can decrease your conversions and stop potential connection time with a potential customer. Google AMP can help you increase your page loading times, so your customers will be able to get to your content faster than ever before. 

See the effect on page speed and bounce rates below...

In addition, to increasing your page load speed and therefore keeping more of you ideal clients on your website, Google AMP can also give you visibility in search results.

Take a look at your Page Speed by heading to Google's PageSpeed Insights here and identify the changes you need to make on your website. 

After updating your website to increase your PageSpeed, go to Google AMP to find out how to improve your website for enhanced content delivery.