Bots are now writing blog posts - they may not be great blog posts but they are out there. But what is working in the AI powered content world is - ensuring your content is quality, meets your objectives and will enhance user experience.
AI-powered tools such as Atomic Reach can now examine trends online to tell you what each of our readers want to read. AI can now tell your readers what to read based on their behaviour and data available online. Wow!
As you may already know, it does not feel great to feel sold to too early. The beauty of the inbound content marketing process is that we create content for each stage of the buyers journey. From brand awareness to consideration to making the decision to buy. It will be interesting to see how the support of AI-powered tools can help that better for the ideal client and improve ROI in the business too.
Blogging for business is a great way to share content with your ideal client that solves their problems and also bring traffic to your website. Read more about the benefits of blogging here.
User experience and conversion rate optimization can also benefit from intelligent personalization. An AI-enabled platform allows you to serve the perfect content and products throughout a user’s experience, increasing the likelihood of a conversion while keeping the churn rate low. I like to think we haven’t done things completely wrong as content marketers. Maybe we’ve done too good of a job. Too much content with too little intelligence is crushing us under its weight. Consumers have shown us they want extreme value. They want relevance. They expect the perfect solution at the perfect time. They want epic content marketing. We need a little help cutting through the chatter. The most powerful tool we have to reach epic status is AI that augments our natural skills. Artificial intelligence isn’t replacing content marketers, it’s working alongside us.