Content that does not directly solve your client's problems can be one of the main reasons why your ideal customers are not stumbling across your blog posts or social media posts.

Spending time on building your personas out with data can improve your conversion rates. If you can increase your potential client's interest with your problem-solving content - not only are you creating targeted content - you are being more productive and focused with your time. 

Start by researching your personas pain points and their goals

Gather data from around the internet to get to know your customers popular searches and what solutions they are seeking.

You can find these insights and data in places such as:

  • Facebook Groups and LinkedIn Groups
  • Quora forums
  • Analytics from your website - what content are they spending the most time reading?

Read more about the benefits of B2B blogging here.