Content that does not directly solve your client's problems can be one of the main reasons why your ideal customers are not stumbling across your blog posts or social media posts.
Spending time on building your personas out with data can improve your conversion rates. If you can increase your potential client's interest with your problem-solving content - not only are you creating targeted content - you are being more productive and focused with your time.
Start by researching your personas pain points and their goals
Gather data from around the internet to get to know your customers popular searches and what solutions they are seeking.
You can find these insights and data in places such as:
- Facebook Groups and LinkedIn Groups
- Quora forums
- Analytics from your website - what content are they spending the most time reading?
Read more about the benefits of B2B blogging here.
Content marketing can be a time-consuming endeavor, especially for small business owners or marketing teams that only include a few people. While compiling personas is a vital part of the process, many people choose to skip this step because they don’t see the value. This can save time in the long run, but the content you produce isn’t likely to drive the kind of conversions you’re hoping to see. With so much content constantly being posted, anything that doesn’t connect with your potential consumer and address their pain points is likely to get lost in the shuffle. Personas can help you identify key points about your potential customers, like the topics they are interested in and the issues that you need to address to help them convert into customers.