The technophobes amongst us get squeamish whenever the word 'SEO' is mentioned. But even for the not-so-tech-hearted amongst us - optimising our website for search engines is quite straightforward. Once you have completed your personas and identified the keywords your ideal customers are using, you can start creating content and then optimising your blog posts and web pages.
Here is a list of places to SEO your web pages and blog posts:
- Include the keyword in your copy.
- Include the keyword in your page title.
- Include the keyword in your metadescription
- Include the keyword in your URL
- Include the keyword in your headings (<H1> <H2> <H3> tags>
- Include the keyword in the title & alt description of any images you upload
- Improve the readability of your page by breaking up large paragraphs with spaces, images, videos and headings.
- Link to related blog posts and web pages.
SEO, or search engine optimization, seems to be an “unpredictable” or “magic” industry to some marketers. However, its elements are straightforward and built on solid ground. Once you know what kind of keywords your customers are looking for, you can start to play with it.