This is a great tip about managing social media presence online.  Take time out to engage and talk to your followers.  If I'm honest, I don't often find enough time to do this.  I enjoy it when I go to events - I listen, connect, converse and sometimes even meet people!

Basically, think of the 70/30 ratio.  70% of your content should be curated from valuable sources relating to the business/industry you're in.  30% should be from your company.  You've earned enough credibility to slot those stories into your timeline.  

This post goes beyond that to describe the 5 L's of leadership on Twitter.  I'd probably add another - Link up.

Consider moving networks you've found on Twitter to connections on LinkedIn.  It's the natural next place to move the conversation.  Don't forget to connect!