Social Media can thrust so much more of your business operations into the public eye, even if you're not quite such a household name as Trump. Here's a great example of how to attract the wrong type of publicity. Check out our blog for some dos and don'ts to stay on the right side of the risks.
If there's something that's different now, it's the ubiquity of social media and the immediacy that it gives every instance of confrontation and conflict. Where in the past, Perry says, an unpleasant restaurant episode might take days to make it into a newspaper or appear in a political memoir decades later, modern society means within hours the entire nation can be tuned in with outrage or approval.