Email marketing has one of the highest ROI, with a 4400% ROI, generating $44 per $1 spend.
- Don't Purchase Contact Lists - this is against GDPR compliance - plus, email subscribers who want to be on your mailing list are more likely to be engaged & trust you and your brand.
- Use Incentives to Increase Open Rates - according to Hubspot, incentives can increase open rates by 50%.
- Avoid Using 'No-Reply' in the Sender's Email Address - send from a name such as firstname.lastname@example.org to make it more personal.
- Stick to Fewer Than Three Typefaces - more can be confusing!
- Clean Your Mailing List Regularly - more people on your list can increase costs but its incredibly important to keep speaking your message to an audience who wants to hear from you.
- Keep the Main Message and Call-to-Action Above the Fold - so people see your important message before they scroll.
- Personalize the Email Greeting - because we love feeling like a person and not a number.
- Keep Your Email 500-650 Pixels Wide - this is to improve readability on mobiles.
- Put Your Logo in the Upper Left-Hand Side of the Email - it's where eye-tracking products have found people to look on your emails - this ensures it gets as much visibility as possible.
- Write Compelling (But Concise) Subject Lines - using between 30 and 50 characters.
- Use Auto-Responders for Opt-Ins - this can help nurture the relationship between you and your subscriber after they download a free guide from you - you can send additional resources and information to support them to be more educated on your content topic.
- Closely Tie Emails to Landing Pages - keep consistent and split test what is more effective.
- Conduct a Five-Second Test - send to a colleague or friend to see if they can identify your main call to action - if this is not clear - your landing page/email will need further tweaking.
Email Marketing Best Practices of 2018 Don't Purchase Contact Lists Use Incentives to Increase Open Rates Avoid Using 'No-Reply' in the Sender's Email Address Stick to Fewer Than Three Typefaces Clean Your Mailing List Regularly Keep the Main Message and Call-to-Action Above the Fold Personalize the Email Greeting Keep Your Email 500-650 Pixels Wide Put Your Logo in the Upper Left-Hand Side of the Email Write Compelling (But Concise) Subject Lines Use Auto-Responders for Opt-Ins Closely Tie Emails to Landing Pages Conduct a Five-Second Test