Email marketing has one of the highest ROI, with a 4400% ROI, generating $44 per $1 spend.

  1. Don't Purchase Contact Lists - this is against GDPR compliance - plus, email subscribers who want to be on your mailing list are more likely to be engaged & trust you and your brand.
  2. Use Incentives to Increase Open Rates - according to Hubspot, incentives can increase open rates by 50%.
  3. Avoid Using 'No-Reply' in the Sender's Email Address - send from a name such as to make it more personal.
  4. Stick to Fewer Than Three Typefaces - more can be confusing!
  5. Clean Your Mailing List Regularly - more people on your list can increase costs but its incredibly important to keep speaking your message to an audience who wants to hear from you.
  6. Keep the Main Message and Call-to-Action Above the Fold - so people see your important message before they scroll.
  7. Personalize the Email Greeting - because we love feeling like a person and not a number.
  8. Keep Your Email 500-650 Pixels Wide - this is to improve readability on mobiles.
  9. Put Your Logo in the Upper Left-Hand Side of the Email - it's where eye-tracking products have found people to look on your emails - this ensures it gets as much visibility as possible.
  10. Write Compelling (But Concise) Subject Lines - using between 30 and 50 characters.
  11. Use Auto-Responders for Opt-Ins - this can help nurture the relationship between you and your subscriber after they download a free guide from you - you can send additional resources and information to support them to be more educated on your content topic.
  12. Closely Tie Emails to Landing Pages - keep consistent and split test what is more effective.
  13. Conduct a Five-Second Test - send to a colleague or friend to see if they can identify your main call to action - if this is not clear - your landing page/email will need further tweaking.