I recently published a blog about the power of a social CEO and the positive effects they can have throughout the company.
But it's not just the CEO that can drive a difference, other thought leaders within the business play an important role in the social journey. As with the CEO, having a social business with thought leaders across the company active on social media, drives a number of benefits to the brand. Those individuals also see great benefits to their own personal branding.
Thought leaders ambitions may vary as to how far they wish to grow their personal brand but if you're looking to go all the way, this article shares tips on how to be 'ultra-successful'.
Whilst reading these tips, I did find the point below particularly interesting about sharing valuable content for free. It's not just applicable for thought leaders, it's relevant for business.
Although it may not feel natural in business to 'give away' valuable resources, in a world where nearly 60% of a buyer's journey may be complete before they reach out, I would say that it's now a necessity to share free, and most importantly, useful content.
Ultra-successful thought leaders give away their most valuable content for free. Why? First, it is the most effective prospect magnet. Second, it’s the best way to truly help people and make the world a better place. The gurus know that knowledge itself is a commodity. What information can’t you buy in a book from Amazon or for free from Google? The reason why people pay $1,000 for a coaching session or $25,000 for a speech is for access to you. They want to be near you, they want to ask you follow-up questions, they want to hear your unique take on the topic. Are you afraid to release your “intellectual property”?
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