85% of consumers spend their time online in messenger apps making them a perfect platform to interact with your prospects.
Chatbots and live chat can help you:
- Answer customer questions
- Qualify Leads
- Promote events, products, and content
- Grow your mailing list
- Schedule meetings
- Get valuable insights from customers and prospects
- Support your customers with their questions
By nature, conversational marketing channels are mobile-friendly and allow us to get the information we seek much faster than scrolling through a website or researching online.
I experienced this first hand myself when I was enquiring about a vegan vitamin subscription from VITL, chatting about a mortgage with Lloyds and discussing my phone upgrade options with EE.
Chatting with someone over live chat was easy, personalised and I didn't have to wait on hold or be on the phone.
What's more - I took the next step in making the purchase as I was making an informed decision.
We are human after-all and interacting is what has bought us here today - this is one piece of technology that can make it easier for us to interact. So give Hubspot Chat or Drift a try and see what you think.
Some people equate conversational marketing with live chat — something that’s been around for a while. But it’s much more than that. Conversational marketing isn’t about a single tool. While Facebook Messenger, Slack, SMS, email, and others allow conversations to happen, this is about the changing communication preferences of consumers that in turn, should change how you view one-to-one conversations. For example, social media giant Facebook is drastically changing the way its users engage with businesses. There are over 65 million business pages on Facebook, and over 2 billion messages are exchanged with these businesses each month on Facebook Messenger. That's a lot of conversations happening. Consumers are using Facebook Messenger and other popular messaging platforms to get content delivered, shop and buy, and access support.
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