The stat below is staggering.. nearly 90% of marketers believing the content they produce does not really engage their buyers.
When today's buyers hold all the power and the majority jump on to google, talk to friends and family and review digital recommendations from strangers before they even engage sales, the right content has never been more important.
Indeed, as this infographic from Edelmen demonstrates, the wrong content is a key factor in a company being removed from the decision process.
So what can be done?
Turn to your employees... they hold the future of content marketing, and perhaps the success of the companies they work for, in their hands.
A Forrester research report states that 87% of marketers admit they “struggle to produce content that truly engages their buyers.” The report further postulates that “marketers are too focused on acquisition rather than creating long-term loyalty.”