I'm a big fan of Amazon and use it regularly (as I'm sure do many) but you certainly have to question their employee advocacy methods...  

As our guest blogger, Alex Bourgeois, talks about, advocacy has to be earned.  You cannot force or even cajole employees into a program and tell them what they should be writing, indeed if you do, it's destined to fail as all authenticity has been lost.  

If you think about it, employee advocacy is actually enabling your very own micro influencers to become active and and we all know the risks of 'fake' influencers ; it doesn't matter whether they are celebrity status or your employees.

What you can do though is support your employees with the knowledge, tools and content ; the value they can unlock is priceless.