LinkedIn are pushing their Sales Navigator Deals option which allows a company to feed in all their pipeline information into Navigator for a one-stop view of the world.
In theory it sounds great. You get a holistic view of your top Social Sellers and your top Sales Performers in one place and identify the correlation between the two. It's a great idea.
But, maybe I'm missing something here but will companies seriously want to feed their pipeline and customer data into LinkedIn?
Isn't there a GDPR issue here?
Am I totally misunderstanding the whole concept?
It sounds a bit odd to me. It feels a bit like LinkedIn desperately needs this data to prove the business case to organisations. I appreciate the value of Sales Navigator but until LinkedIn can put real numbers next to their license cost (instead of just relying on SSI score) they will likely struggle to prove the business case.
Will customers want to put all their eggs in one basket?
As a sales manager, you’re looking for every opportunity to help your team find success. Playing your A game – and getting your reps to do the same – means you need to make recommendations in the moment based on a solid understanding of deal status. But how can you arrive at a clear, up-to-date view when that information is scattered across emails, notepads, and spreadsheets instead of being captured in one central location? Sales Navigator Deals gives you this 360-degree view of pipeline in an instant. You and your reps can edit deal size, stage, close date, next steps and more across all opportunities, from a single page. You can even get a real-time picture of the buyer circle, allowing you to better understand the decision makers involved and identify missing players.