A key part of any employee advocacy strategy is content and if you're not thinking about content at the planning stages, you're likely to have a shock 6 months into the program when users start abandoning the platform.

But content is a tricky topic.  The temptation to fill your advocacy platform with brand content so your employees can amplify isn't the way to go.  

Consider your employee networks.  What are their professional interests?  What will motivate them to share?  What is their objective?

When you understand this, you'll understand what kind of content should go into the platform.  In our experience you should consider this kind of content:

  • Company news
  • Industry news - third party content
  • Employee generated content
  • Leadership & lifestyle - productivity type content
  • LifeAtTribal - CSR type content

To learn more about content types that work, check out this blog.