During these uncertain times, many people are wondering what the future may hold for their employer and themselves as individuals.
No-one could have predicted the devastating impact Covid-19 would have on the economy.
Building a personal brand is often misunderstood - that it's something celebrities create because they have something to promote.
But in fact, everyone needs to consider how they manage their own brand because in uncertain times, a strong personal image increases your changes of being discovered and maybe even hired.
Your digital reputation should be seen as an investment in yourself and not an indulgent use of your time.
The article below outlines the key reasons for building a professional brand:
It builds credibility
It strengthens your network
It gives you better job stability
It boosts sales
In all honesty, it's better to manage your personal brand than to leave it to chance.
Understanding what you stand for, your niche topic and showing (rather telling) that you are at the top of your game.
That's the difference between leading in your industry and following.
Your digital reputation should represent what you believe and are passionate about but it will also keep you front-of-mind with your network even when you're not sat in front of them.
During this difficult period, take some time to invest in you.
Revisit your LinkedIn profile with fresh eyes - does it represent you and what you stand for?
Check out our tips on our blog to get you started.
When your own brand becomes invaluable, you are seen as integral to your company and to your customers. Your professional worth increases exponentially, enabling you to pursue exciting roles and opportunities. And who wouldn’t like to be sought for a potential job role instead of arduously searching for one? If your knowledge and experience is kept under wraps, there’s little chance of that happening. A strong personal image increases your chances of being discovered, of being hired, and of being coveted. Likewise, your company is likely to attract prospective employees if you have a strong digital presence (according to a LinkedIn and Altimeter Group study, companies with socially engaged employees were 58 percent more likely to attract talent). In other words, it’ll improve job security and growth from every angle.