My dear friend, Lana Baddar, wrote her first-ever LinkedIn article and asked me for feedback.

She decided to note down her reflections after reading a book called Forged in Crisis. Part of this book portrays Abraham Lincoln and his leadership style.

Whilst reading the article, I could not help but feel inspired by the fact that she decided to publish her thoughts on social media and how she did it.

What also struck me is how relevant this subject is to what it is that we, here at Tribal Impact, are on the mission to do.

The mission of our company is to empower employees to become digital ambassadors of the brand by deciding to get more active on social media.

However, by no means, this is a simple process that one training session can enable.

Don't get me wrong - some individuals that we train and coach will be very eager to pick this initiative up immediately. They will simply grab the knowledge on best practices and some tips and tricks on e.g. how to find content to share, or what to do to increase posts visibility and begin/increase their social activity.

It's great to start by focusing on this group more as they are the early adopters that will help you get your initiative off the ground and drive it further.

For the rest of your employees, diminishing the doubt of the relevance of this initiative by clearly stating the benefits of becoming more active online may simply not be enough to take action. 

This sometimes could be down to another, a much stronger obstacle that needs to be addressed first - self-doubt.

Some of your employees may see this extra visibility that comes with social media activation as an unnecessary threat. For instance, they might be worried that they will say something incorrect, overly simplistic, not enough original/valuable or perceived as unprofessional.

Fears that Lana mentions in her article - a fear of failure, disappointment, alienation, criticism and rejection play a key role here.

What might help shift this perception is encouragement from the program leaders, managers and/or senior members to continue learning more about this subject to build more confidence through gaining new knowledge and being more aware of the support available. 

This encouragement could come also in the shape of helping an individual paint a bigger picture, a larger goal for their self-development.

Because ultimately, as I have seen in many cases including my own, deciding to become more active online, could be the start of a fascinating journey!

A journey to self-discovery that could help you find out what it is that you like about your job, what subjects are you passionate about, which projects make you proud, what makes you do what you do.

A journey to developing more confidence to clarify your beliefs and dreams, the courage to share them with others and the determination to keep going through this process however uncomfortable it might be.

This process, as Lana mentions "of self-betterment, self-understanding and growth" is a process of "finding a calling that is stronger than your self-doubt".

It is what cultivates true leadership. The kind of leadership we all need right now, in the turbulent times that we live in.

I believe that social media is a great channel for discovering and practising those timeless skills!