Research shows that nearly 20% of workers check their social media over 10 times in the course of a normal work day.
But our working patterns have changed in light of the Covid-19 outbreak.
As more employees are working from home, the clear separation between work and home life is blurred and social media usage is on the rise.
PR Week conducted research in May 2020 and found a 76% increase in daily accumulated likes on Instagram #ad posts over the last two weeks. That's huge!
The fact is, Coronavirus means isolation and isolation means we turn to social media.
We want to feel connected. The impact on business?
Whether organisations were considering launching (or relaunching) employee advocacy programs, the fact is that they most probably have a 'social' workforce now whether they like it or not.
The difference now is that the lines are blurred. As people work from home it's easier to jump from Facebook to LinkedIn to Twitter.
Topics and opinions that may normally be left to Facebook may suddenly be trickling to other social media channels.
This is fine until something is said unintentionally that inadvertently causes offence or upset to your customers and/or prospects.
Social media risk is real and ensuring your remote workforce are reminded of your policy and guidelines is essential.
Remind them of the following:
Not to post content on social media that may present themselves (or their employer) in a bad light
Create a list of actions to be clear e.g. no hate speech, racism etc
Remind them that it isn't just their posts but their comments that can impact their reputation
Quiz them to test their knowledge and ensure they pass - check out our 20 minute eLearning which does exactly that!
Ensure that no customer or company confidential information is shared on social media
Create an environment where they don't need to air grievances online but have the opportunity to talk internally
These days, social media is a potent tool for developing a brand image. Thus, an effective social media policy can ensure that the company's reputation doesn't come under fire. The purpose of a policy is to give clear guidelines on how employees should and should not communicate on social channels with regard to the company. This is crucial because, among other things, an employee's social media presence may have negative repercussions for the company.