This morning Mark Zuckerberg announced that about 50% of its workforce will end up working 100% remote within the next 10 years.   My immediate reaction was "Er, you're a bit late Mark".

After Twitter announced last week that employees can work from home 'forever' I'm not convinced this is such a bold move by Facebook.

For years, these high growth social media companies have attracted the best talent via their playground offices, free snacks and highly competitive benefits.  

The working environment has traditionally played a huge part of attracting talent. I've been to Facebook and LinkedIn offices around the world - they're incredible!  

But I'm left with many questions:

With the 'office' factor now removed from the talent acquisition equation, will remote working now become the main benefit?  

If so, what role do environments now play?  

Does this open up the talent pool?

Many years ago IBM noticed this working environment shift.  The office block where I used to work is now a block of flats.  That is the same for the other three office blocks in the same city that used to be IBM owned. 

IBM recognised many years ago that remote working was going to be huge.  They physically cannot seat their entire workforce anymore.  

Many of the IT companies have been making this transition for years.  They recognised that employees wanted flexibility and balance and embraced this transition.  

As a result, their culture was ready for the crisis. 

Employees are already operating remotely and are comfortable with it.  

It just surprises me that such forward thinking, agile and technologically advanced social media companies (like Facebook, Twitter and others) are only now trying to adjust.  

Maybe they were attracting a different generation to their business - those that need more balance tend to be those with family commitments.  

Personally, I don't think it matters.  Kids or no kids, people need balance for their own mental and physical health with their work.  

Remote working shouldn't be a perk.  It should be fair for everyone.  

I'm really curious to see how this changes the workplace going forward.