BRANDfog recently released their latest CEO Social Media Communications In The Age Of Covid-19 report, where they interviewed employees from a range of companies about the impact of leadership on social media during the current crisis.
For any leader that is still on the fence with regards to using social media, take time to read this report to understand what employees need and expect.
The truth is, we're living through complete disruption right now and employees need consistent, proactive and compassionate communication for leadership.
This report is fascinating, showing that leaders who best leverage social media to communicate during this crisis will earn and build brand trust.
Here are the key insights that I took from the report:
👉 84% employees agree that when a CEO speaks out about the social issues they care about on social media, it helps to build brand trust
👉 88% agree that CEOs on social media who take a stand on the key social issues of our time can act as role models for the next generation of leaders.
👉 92% agree that CEOs who actively participate in social media can build better connections with customers, employees, and investors.
👉 84% of survey respondents agree that having a socially active C-Suite leadership team can mitigate risk before a brand reputation crisis occurs.
👉 74% of employees look to CEOs on social channels for information on how their companies are addressing the crisis.
To understand how leaders can better embrace social media, check out our blog about why the C-suite should be socially active.
Social media remains a critical tool for leaders as they communicate their vision for handling business operations throughout this pandemic. Nearly three quarters of survey respondents (74%) stated that they look to CEOs on social channels to find information about how companies are addressing the COVID-19 crisis. What’s more, CEOs must communicate how they are helping those most in need during this crisis. A whopping 96% of survey respondents said that they expect CEOs to actively communicate what their organizations are doing to support COVID-19 relief and recovery efforts.