This week our strategic partner Onalytica and the Tribal team launched Part 2 of a report analysing over 250, 000 employees from the top 75 Global Tech brands.
Because we wanted to see how well brands had connected employee voice & passion to company purpose and mission.
I'm been a long time advocate of employee activation on social media. Their voice (and network) is more credible, authentic and trusted than any other when it comes to your buyers researching your company.
But, how well aligned is the company voice, when it comes to technology focus, with their expert voices? Are they aligned at all?
Well, that is exactly what this report explores. Whilst a company may have great technology and a good story to go with it, how well are those trusted expert voices being listened to.
This report answers those questions for the top 75 Global Tech Brands. It looks at expert presence on LinkedIn and Twitter by brand, engagement rates of those experts and who the Top 25 are in each category listed below:
AI and Machine Learning
Big Data and Augmented Analytics
Cyber and Data Security
Future of Work
Cloud and Edge Computing
Climate and Sustainability
VR / AR
Storage and Infrastructure
Smart cities and Infrastructure
Bringing your employee voice into the conversation about your technology will be critical in modern digital way of engaging customers.
B2B buyers no longer want to be sold to.
B2B buyers want helpful and valuable insights that will help them make informed decisions. They want meaningful relationships based on advice and expertise.
By enabling your employee experts to grow their influence in their own field of expertise on social media, you are growing your brands reach and influence over your next customer.
If you're in Technology and are curious, feel free to download the report here:
Partnering with Onalytica to create this study, we analysed 250K employees at the top 75 Global Tech brands to see which companies have the most influential employees on social media across different technology related topics. This report will help you understand: ✔ How many active employees 70+ tech brands have on Twitter and LinkedIn ✔ Who the top influential employees are by category e.g. AI, Big Data, Smart Cities, Blockchain etc ✔ The impact of COVID-19 on employee conversations on Twitter and LinkedIn ✔ Average network sizes of employees by company ✔ Engagement rates that employees get receive on LinkedIn & Twitter