At Tribal we do a lot of LinkedIn Sales Navigator training and one of the most common questions we get is around searching: 

How to search LinkedIn

How to create Boolean searches

Which search strings to use

How to find content

How to just find relevant contacts

How to clean up content feeds

The answer?  Knowing how to build a good quality boolean search.   

Often we point them to our free online tool but it's a handy skill to learn.

According to Social Talent, Boolean Search uses a combination of keywords and the three (but sometimes more) Boolean operators (AND, OR and NOT) to organise and sift through your searches.

Now, these searches can be used to find people (on LinkedIn) or for content (on search engines like Google).

Typically, those who are good at social listening are good at boolean search strings.  More often than not you're charged on data volume so social listening specialists are notoriously good at building search strings that reduce that volume and return good quality data.

The key is to use AND, OR and NOT with quote marks around exact phrases and brackets around sub-searches. 

Alternatively, you can use our online search tool which removes the hassle but still gets you the results 😁