At Tribal we do a lot of LinkedIn Sales Navigator training and one of the most common questions we get is around searching:
How to search LinkedIn
How to create Boolean searches
Which search strings to use
How to find content
How to just find relevant contacts
How to clean up content feeds
The answer? Knowing how to build a good quality boolean search.
Often we point them to our free online tool but it's a handy skill to learn.
According to Social Talent, Boolean Search uses a combination of keywords and the three (but sometimes more) Boolean operators (AND, OR and NOT) to organise and sift through your searches.
Now, these searches can be used to find people (on LinkedIn) or for content (on search engines like Google).
Typically, those who are good at social listening are good at boolean search strings. More often than not you're charged on data volume so social listening specialists are notoriously good at building search strings that reduce that volume and return good quality data.
The key is to use AND, OR and NOT with quote marks around exact phrases and brackets around sub-searches.
Alternatively, you can use our online search tool which removes the hassle but still gets you the results 😁
LinkedIn Boolean Search Tool has been built to help you quickly and easily perform targeted searches on LinkedIn. Whether you're looking to build a targeted list of prospects in Sales Navigator or identify individuals in key accounts, this tool will build the correct string for you. Just enter in the details you'd like included or excluded from your search in the relevant fields below, the tool will generate your string, then simply copy and paste into your LinkedIn search bar! You can also use the string generated in conjunction with LinkedIn preset 'People' search options to make your search even more targeted.