Mind The Gap: Misaligned Sales & Marketing Goals
There's a gap, well more than a gap. A gaping chasm between sales and marketing that doesn't seem to be getting narrower.
Contributors
-
Head of Learning & Enablement
-
Social Business Enabler -
Founder @ Tribal Impact: Humanising Brands & Driving Employee First Marketing Via B2B Social Media Advocacy Programs -
Head of Channel Social Advocacy Programs
About
Tribal Impact is a different kind of social media consultancy focusing on building a social business culture from the inside out through strategic advice, employee workshops and executive social coaching. Mobilising your workforce to use social media can be a nervy exercise – mistakes can happen – which makes educating your workforce is crucial. A true social business will connect the entire organisation together with a foundation of clear social guidance, accessible training, relevant content and best-in-class tools. That’s where Tribal Impact can help. Built after years of experience leading SAP’s EMEA social media strategy and launching the Get Social training program for employees, Tribal Impact supports organisations that want to connect their social media strategy back to business objectives. With our help, your organisation will learn how to activate employees to become social advocates for your company, create content and deepen customer relationships across social networks, while at the same time reducing the cost and risk of doing so.
Contact
- +44 208 123 1662
- sarah@tribalimpact.com
- tribalimpact.com
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Extending Your Advocacy Eco-System To Partners
I love this post from Tribal member Vanessa. After years of experience within the channel she knows exactly the challenges that...
Why Sales & Marketing Must Share The Customer Journey
A new study from LinkedIn and Join the Dots have talked to sales and marketing teams that collaborate well to understand the benefits of...
How the Buyer's Journey Has Changed
There have always been people selling things and of course people wanting to buy but the traditional way of buying has changed dramatically.
Marketing & Sales - It's Time To Talk
If sales are truly going to transform themselves into digitally savvy, socially selling experts by 2020 they need to recognise it's not...
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