Mind The Gap: Misaligned Sales & Marketing Goals
There's a gap, well more than a gap. A gaping chasm between sales and marketing that doesn't seem to be getting narrower.
Tribal Impact is a different kind of social media consultancy focusing on building a social business culture from the inside out through strategic advice, employee workshops and executive social coaching. Mobilising your workforce to use social media can be a nervy exercise – mistakes can happen – which makes educating your workforce is crucial. A true social business will connect the entire organisation together with a foundation of clear social guidance, accessible training, relevant content and best-in-class tools. That’s where Tribal Impact can help. Built after years of experience leading SAP’s EMEA social media strategy and launching the Get Social training program for employees, Tribal Impact supports organisations that want to connect their social media strategy back to business objectives. With our help, your organisation will learn how to activate employees to become social advocates for your company, create content and deepen customer relationships across social networks, while at the same time reducing the cost and risk of doing so.
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There's a gap, well more than a gap. A gaping chasm between sales and marketing that doesn't seem to be getting narrower.
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