How Employees Emotionally Influence Your Customers Every Day
I dusted off a draft manuscript this morning.
About 12 years ago I started writing a book about connecting employees to brands...
Contributors
-
Head of Learning & Enablement
-
Social Business Enabler -
Founder @ Tribal Impact: Humanising Brands & Driving Employee First Marketing Via B2B Social Media Advocacy Programs
About
Tribal Impact is a different kind of social media consultancy focusing on building a social business culture from the inside out through strategic advice, employee workshops and executive social coaching. Mobilising your workforce to use social media can be a nervy exercise – mistakes can happen – which makes educating your workforce is crucial. A true social business will connect the entire organisation together with a foundation of clear social guidance, accessible training, relevant content and best-in-class tools. That’s where Tribal Impact can help. Built after years of experience leading SAP’s EMEA social media strategy and launching the Get Social training program for employees, Tribal Impact supports organisations that want to connect their social media strategy back to business objectives. With our help, your organisation will learn how to activate employees to become social advocates for your company, create content and deepen customer relationships across social networks, while at the same time reducing the cost and risk of doing so.
Contact
- +44 208 123 1662
- sarah@tribalimpact.com
- tribalimpact.com
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Why Employee Advocacy Isn't The Same As Employee Influence
Whilst there is certainly a connection between advocacy and influence, it isn't the same thing. As explained in this post,...
Is Your Company Ready For Employee Advocacy?
Employee Advocacy is a great way to amplify brand and content on social media via employee networks however, not every company is ready...
Do B2B Marketers REALLY Understand Their Audience?
When I deliver content marketing workshops one of the first questions I ask is "when was the last time you went to see a customer?" and...
Can Employees Become Influencers In Their Own Right?
According to this article, no. But I disagree.
I agree that employee advocates are not the same as influencers.
Employees have...
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