Edit Profile

Sarah Goodall

Founder @ Tribal Impact: Humanising Brands & Driving Employee First Marketing Via B2B Social Media Advocacy Programs at Tribal Impact Ltd

United Kingdom

About Me

Hello, I'm Sarah. Welcome to my profile.  I'm all about social business...helping organisations achieve the commercial value that comes with an integrated approach to employee advocacy, content marketing and social media.  

I help employees develop their personal brand online and by doing so, enable businesses to transform the way they engage their employees to tell the brand story - a topic I'm hugely passionate about.  

I've spent 20+ years working in B2B technology marketing and spent the last 7 years bringing together content, technology and people to maximise the social impact of the SAP brand. I'm classically trained with a strong digital mind-set.  

I believe that marketing should...  

  • hold digital at its core 
  • be driven by social intelligence 
  • create amazing content that is relevant to target audiences 
  • build an amplification engine based on driving conversations
  • become a social selling partner to sales 
  • coach company leaders to become socially savvy
  • drive brand advocacy across the employee, partner and customer ecosystem 
  • lead the social business initiative across the organisation  

A bit about me...I love keeping busy (I've had three children is just over three years and built my own house!). I don’t do comfortable or over complicated. I thrive on adventure, driving change and simplifying how things are done.  

I'm hugely passionate about marketing and the future role it will play in ever connected organisations. If you feel the same or are interested to learn more about Tribal Impact, let's connect!

Sarah Goodall's Passles

tribal impact

Educate & Build Your Advocate Network

0 0 4

Is It Tougher To Retain Your "Social Savvy" Employees?

I've just read this insightful piece on HBR about a research study that showed whilst your socail media savvy employees are often more...

Read More…

0 0 26

How Motherhood Taught Me To Be Better At Work

The only reason I delayed having kids for so long was the fear that I would have to give up my career.  I've always been a career...

Read More…

0 0 0

Brands Will Be Judged On Authenticity Of Your Content

Wow - what a powerful post this is and I totally get it.  Consumers are distrusting advertising and are generally wising up to the...

Read More…

0 0 0

The Data Behind Mobile First Marketing

This is a fasincating piece of research by HubSpot that digs into the data driving behaviour based on generational differences.  

Read More…

0 0 0

Why Sales & Marketing Must Share The Customer Journey

A new study from LinkedIn and Join the Dots have talked to sales and marketing teams that collaborate well to understand the benefits of...

Read More…

As a free user, you can follow Passle and like posts.

To repost this post to your own Passle blog, you will need to upgrade your account.

For plans and pricing, please contact our sales team at sales@passle.net

Sorry, you don't have permission to repost or create posts.

Repost successful!

View the repost

Repost successful!

Your repost is currently a draft. Review your repost and request approval.

Something went wrong whilst reposting - please try again.

Sorry - this is not an option. This post already exists in the Passle you have selected.

Try reposting to another Passle.