Why Influencer Marketing Goes Wrong
I'm a huge believer in the micro-influencer and this article from B2B Marketing is spot on explaining why (in many cases) the...
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Sarah Goodall
Founder @ Tribal Impact: Humanising Brands & Driving Employee First Marketing Via B2B Social Media Advocacy Programs at Tribal Impact Ltd
United Kingdom
- 020 8123 1662
- hello@tribalimpact.com
- https://www.tribalimpact.com
About Me
Hello, I'm Sarah. Welcome to my profile. I'm all about social business...helping organisations achieve the commercial value that comes with an integrated approach to employee advocacy, content marketing and social media.
I help employees develop their personal brand online and by doing so, enable businesses to transform the way they engage their employees to tell the brand story - a topic I'm hugely passionate about.
I've spent 20+ years working in B2B technology marketing and spent the last 7 years bringing together content, technology and people to maximise the social impact of the SAP brand. I'm classically trained with a strong digital mind-set.
I believe that marketing should...
- hold digital at its core
- be driven by social intelligence
- create amazing content that is relevant to target audiences
- build an amplification engine based on driving conversations
- become a social selling partner to sales
- coach company leaders to become socially savvy
- drive brand advocacy across the employee, partner and customer ecosystem
- lead the social business initiative across the organisation
A bit about me...I love keeping busy (I've had three children is just over three years and built my own house!). I don’t do comfortable or over complicated. I thrive on adventure, driving change and simplifying how things are done.
I'm hugely passionate about marketing and the future role it will play in ever connected organisations. If you feel the same or are interested to learn more about Tribal Impact, let's connect!
Sarah Goodall's Passles
Educate & Build Your Advocate Network
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I'm fascinated about AI and the power it brings to marketing with predictive behaviours and smart content.
This article caught my...
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By the end of 2016 more than 1000 people will be diagnosed with cancer every day in the UK. That's a shocking statistic. Cancer has directly affected our Tribal Impact family so we pledge to support other families living with cancer.
