Sarah Goodall

About Me

Hello, I'm Sarah. Welcome to my profile.  I'm all about social business...helping organisations achieve the commercial value that comes with an integrated approach to employee advocacy, content marketing and social media.  

I help employees develop their personal brand online and by doing so, enable businesses to transform the way they engage their employees to tell the brand story - a topic I'm hugely passionate about.  

I've spent 20+ years working in B2B technology marketing and spent the last 7 years bringing together content, technology and people to maximise the social impact of the SAP brand. I'm classically trained with a strong digital mind-set.  

I believe that marketing should...  

• hold digital at its core 
• be driven by social intelligence 
• create amazing content that is relevant to target audiences 
• build an amplification engine based on driving conversations
• become a social selling partner to sales 
• coach company leaders to become socially savvy
• drive brand advocacy across the employee, partner and customer ecosystem 
• lead the social business initiative across the organisation  

A bit about me...I love keeping busy (I've had three children is just over three years and built my own house!). I don’t do comfortable or over complicated. I thrive on adventure, driving change and simplifying how things are done.  

I'm hugely passionate about marketing and the future role it will play in ever connected organisations. If you feel the same or are interested to learn more about Tribal Impact, let's connect!